An interactive about attention · 2 minutes

Surface Tension

You can spend a whole day busy and end it with almost nothing to show. This is about why that happens, and why it isn't your fault.

You're about to try to stay with one thing for about a minute. How many times do you think you'll come up for air?

8 times

What tires you is the climb back to it.

About half the times you come up, no one makes you. You do it yourself. That's normal. A mind that notices things is working the way minds work, and the surface is built to glitter. Focus isn't a switch you flip. You sink to it, and every time you come up, yours or theirs, you start the sink over. You've just been paying a cost no one ever named.

A busy day with nothing to show is what switching costs. No one ever named that tax for you.